I've had a pretty good lesson in human nature. It's more important to try to surround yourself with people who can give you a little happiness, because you only pass through this life once, Jack. You don't come back for an encore.
People want to be loved; failing that admired; failing that feared; failing that hated and despised. They want to evoke some sort of sentiment. The soul shudders before oblivion and seeks connection at any price.