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The border means more than a customs house, a passport officer, a man with a gun. Over there everything is going to be different; life is never going to be quite the same again after your passport has been stamped.

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Al Ries

The most powerful concept in marketing is owning a word in the prospects mind.

Business, Concept, Marketing, Powerful
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Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.

Aircraft Carriers, Carrier, Change, Company, Takes, Trying

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

Ears, Gray, Gray Matter, Mind, Real

THE LAW OF THE GENERIC: One of the fastest routes to failure is giving a brand a generic name.

Fastest, Generic Name, Law, Name, Names, Routes

It's better to be first in the mind than to be first in the marketplace.

Business, Firsts, Marketplace, Mind

The Internet is the ultimate in brand-centered buying.

Brands, Buying, Internet, Ultimate
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