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It is not necessary to conceal anything from a public insensible to contradiction and narcotized by technological diversions.

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Fred Brooks

Product procedure. . . must securely protect the crown jewels, but, equally important, it must eschew building high fences around the garbage cans.

Crown, Equally, Garbage Cans, Important, Jewels, Product
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You can learn more from failure than success. In failure you're forced to find out what part did not work. But in success you can believe everything you did was great, when in fact some parts may not have worked at all. Failure forces you to face reality.

Believe, Everything, Forced, Forces, May, Reality

The hardest single part of building a software system is deciding precisely what to build the most important function that software builders do for their clients is the iterative extraction and refinement of the product requirements. For the truth is, the clients do not know what they want. They usually do not know what questions must be answered, and they have almost never thought of the problem in the detail that must be specified.

Builders, Clients, Details, Important, Refinement, Thought

Consensus processes starve innovative design by eating the resource.

Design, Eating, Innovative, Process, Resource

Improving your process won't move you from good to great design. It'll move you from bad to average.

Average, Design, Good, Moving, Process

Present to inform, not to impress. If you inform, you will impress.

Ifs, Impress, Inform, Present
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