Propaganda tries first of all to create conditioned reflexes in the individual so that certain words, signs, or … - Jacques Ellul

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There is but one philosophy and its name is fortitude! To bear is to conquer our fate.

Jacques Ellul

Propaganda tries first of all to create conditioned reflexes in the individual so that certain words, signs, or symbols, even certain persons or facts, provoke unfailing reactions. . . The important thing is that when the time is ripe, the individual can be thrown into action by the utilization of the psychological levers that have been set up.

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(Propaganda) proceeds by psychological manipulations, character modifications, by creation of stereotypes useful when the time comes - The two great routes that this sub-propaganda takes are the conditioned reflex and the myth

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Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.

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There is one act par excellence which profanes money by going directly against the law of money, an act for which money is not made. That act is giving.

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The will of the world is always a will to death, a will to suicide. We must not accept this suicide, and we must so act that it cannot take place.

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The machine is a tool. But it is not a neutral tool. We are deeply influenced by the machine while using it.

Deeply, Machine, Machines, Neutral, Tool, Tools