There's real "right brain" creativity that goes into all of the organizational processes that a company utilizes and … - John Kao

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There are no limits to your possibilities! Your successes will multiply and increase in proportion to your mastery of the law.

John Kao

There's real "right brain" creativity that goes into all of the organizational processes that a company utilizes and must continually reinvent in order to conduct its business. But there are also the "left brain" accounting functions that must continually ask how the company is doing financially and whether the creative processes are working for the bottom line.

Creativity, Order, Real, Right, Working

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Rather than managing by clarifying events, the creative process may require raising the level of uncertainty. Sometimes this can be done by issuing a creative challenge that has resonance in that it inspires the team to activity.

Challenges, Creative, Inspires, Require, Team, Uncertainty

The C. E. O. 's job in a creativity-driven company is to be an impresario, not a manager.

Company, Creativity, Driven, Impresario, Jobs, Manager

The impresario's job is to pick the right people who can pick the right people. He picks the people who can pick artists and relate to them. People who know what the market craves.

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The head of a record label sets up structures, but he also defines the sound of the label, which is to describe what is desirable, what fits and what is quality for that label and then to create an environment where that sound can thrive.

Create, Desirable, Label, Labels, Quality, Sound

A large part of the impresario's job has to do with maintaining and communicating standards of performance. Knowing how to set those standards - which are often more subjective than analytical - means knowing how to communicate the difference between something that is great and something that is just O. K.

Differences, Jobs, Knowing, Large, Mean, Set