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The work I'm doing today gets me one step closer to the work I should be doing tomorrow. And that the way I learn this is by trying, failing, networking and experimenting. I'll stop doing that when I'm dead.

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Richard Thaler

Recall that people like to do what most people think it is right to do; recall too that people like to do what most people actually do.

People, Recall, Recalls, Right, Think, Thinking
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When an economist says the evidence is "mixed," he or she means that theory says one thing and data says the opposite.

Data, Evidence, Mean, Mixed, Opposites, Theory

My mantra is if you want to help people accomplish some goal, make it easy.

Goal, Make, People, Want

So, what's a nudge? A nudge is some small feature of the environment that attracts our attention and alters our behavior.

Alters, Attention, Behavior, Environment, Nudge, Small

The lesson from behavioral economics is that people only save if it's automatic.

Automatic, Behavioral, Economics, Lessons, People

There's no reason to think that markets always drive people to what's good for them.

Markets, People, Reason, Think, Thinking
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