. . . . " I was rather discouraged when I discovered that Paul and Hotch had no marketing survey, no business plan, no budget, no organized strategy for the introduction of the sauce. When asked about this lack of preparation, the haphazard nature of their business, Paul said, 'Me in this business is just part of life's great folly. Stay loose, men, keep 'em off balance. '"
Regis Debray
Truly, more than removing the partition between vectors and values, we would have needed to talk about strengthening crisscrossed lacings: an intertwined kind of understanding that would de-ideologize 'ideologies,' desanctify sanctities, but also mentalize the material bases of systems of inscription, and psychoanalyze not souls but tools. That is, in one and the same gesture, make our mnemo-technic equipment intelligible as mentality and our mental equipment intelligible as technology.
