The Sacramento Bee is reporting that Arnold Schwarzenegger is not going to run for governor. You know what would be better? Arnold should do what he does in the Terminator movies. He should go back in time and prevent Gray Davis from ever being born. That way you wouldn't have the problem.
When you say you'll meet someone at 11:00 AM, be there at 10:45. When you promise a check on the 30th, send it on the 28th. Whatever you agree to do, do it a bit more. Start with your employees, then extend it to everyone you deal with. News will soon get around that you are a person of your word.