What happens is all these things we're seeing – campylobacter, E coli, mad cow, listeria, salmonella, that weren't even in the lexicon 30 years ago – that is the industrial paradigm exceeding its efficiency. So these Latin squiggly words that we're learning to say – bovine spongiform encephalopathy – are nature's language screaming to us: ENOUGH! And the question then is: what will it take for us to listen? And my contention is that Wall Street is still wearing conquistador mentality and uniforms, and nobody is listening to the pleadings of nature saying: 'Enough. '
I would say on the other side of the equation that there were really some massive sales and massive enthusiasm for some films that were given big releases. And I'm not really sure that happens in quite the same way, small films getting big releases. Maybe it still does, I don't know.