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My game is based on improvisation. Often a forward does not have the time to think too much. You have a second, rarely more, to decide whether to dribble, shoot or pass to the right or left. It is instinct that gives the orders.

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Martin Sorrell

You have to see it on a broader level. But you also have to activate it properly.

Activate, Broader, Level, Levels, Properly
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In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

Branding, Business, Eras, Innovation, Transparency

If you run a country and want to put it on the global map you don't have so many choices. You can get the Olympics, the World Cup or a Formula One race. And the first two are only every four years - and you have them only once.

Country, Four, Race, Running, World

If you ask what keeps me up at night, it's the pressure in the system forcing us to do all sorts of things. Content, data and technology are forcing us to think about business in a very different way.

Ask, Keeps, Night, Technology, Think, Thinking

Marketing is an investment, not a cost.

Cost, Investment, Marketing

You must not only focus on the consumer, but also on what it does to you internally - getting people aligned to the strategic mission of the company - what it does to the suppliers, governments, all your stakeholders.

Company, Focus, Government, Mission, People, Strategic
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