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What better way to get to know a culture than to go there and learn their sports? And I say to people who tell me they can't travel, 'How much did you spend at the mall this year? How many times did you eat out? Take that money and go. '

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Bill Jensen

Simplicity: The New Competitive Advantage in a World of More, Better, Faster.

Advantage, Competitive, Simplicity, World
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People don't listen to marketplace logic; they listen for meaning and purpose. Attention can't be bought. Before any interaction, ask yourself: 'How do I want to make people feel or act?' Put yourself in their shoes. The role of a leader is to create an experience that will inspire people to take action.

Leader, Make, People, Purpose, Shoes

The paradox of simplicity is that making things simpler is hard work.

Hard Work, Paradox, Simpler, Simplicity, Things

Simplicity is power. The power to do less of what doesn't matter and more of what does.

Doe, Matter, Power, Simplicity

Simpler companies are user centered. They adapt to the needs of day-to-day decision makers.

Adapt, Companies, Decision, Needs, Simpler, Simplicity
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