The so-called consumer society and the politics of corporate capitalism have created a second nature of man which … - Herbert Marcuse

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The raw fact is that every successful example of economic development this past century. . . has taken place via globalization.

Herbert Marcuse

The so-called consumer society and the politics of corporate capitalism have created a second nature of man which ties him libidinally and aggressively to the commodity form. The need for possessing, consuming, handling and constantly renewing the gadgets, devices, instruments, engines, offered to and imposed upon the people, for using these wares even at the danger of one’s own destruction, has become a “biological” need.

Aggressively, Consuming, Handling, Men, People, Ties

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Under the rule of a repressive whole, liberty can be made into a powerful instrument of domination.

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The truth of art lies in its power to break the monopoly of established reality to define what is real.

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Art cannot change the world, but it can contribute to changing the consciousness and drives of the men and women who could change the world.

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The means of communication, the irresistible output of the entertainment and information industry carry with them prescribed attitudes and habits, certain intellectual and emotional reactions which bind the consumers to the producers and, through the latter to the whole social system. The products indoctrinate and manipulate; they promote a false consciousness which is immune against its falsehood. . . Thus emerges a pattern of one-dimensional thought and behavior.

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The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.

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