Take giant leaps. Too many companies are into incremental innovation. The only thing that moves markets is violent … - Michael J. Silverstein

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We have heard much of the phrase, peace and friendship. This phrase, in expressing the aspiration of America, is not complete. We should say instead, peace and friendship, in freedom. This, I think, is America's real message to the rest of the world.

Michael J. Silverstein

Take giant leaps. Too many companies are into incremental innovation. The only thing that moves markets is violent turns. Major differences. Don't get caught in the trap of small steps.

Differences, Incremental, Innovation, Moving, Steps, Trap

Same Author Quotes

Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.

Emotional, Functional, Good, Needs, Profits, Return

Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.

Buy, Explore, Fall, Ideas, See, Thinking

Business operators that really deeply care about their employees and consumers deliver the right response every day.

Care, Employee, Employees, Really Deep, Response

For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are "odd" but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.

Consumption, Focus, Odd, Opportunity, Understanding

A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.

Believe, People, Vision, Brilliant, Execution