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Remember, darkness does not always equate to evil, just as light does not always bring good.

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Jeffrey Zeldman

Whether the task is writing, design, or hanging a picture straight, it is obvious that we do our best work when healthy, rested, refreshed, alert, and eager to do the job for its own sake.

Design, Jobs, Picture, Sake, Straight, Writing
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Don't worry about people stealing your design work. Worry about the day they stop.

Business, Design, People, Starting Up, Success, Worry

Content precedes design. Design in the absence of content is not design, it's decoration.

Absence, Design, Precedes, Technology

Good Web design is about the character of the content, not the character of the designer.

Character, Content, Design, Designer, Good

Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.

Design, Digital, Environments, Identity, Voice, Web

Test everything, including assumptions

Assumption, Assumptions, Consciousness, Everything, Test, Tests
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