In the army, all combat officers are taught the "Estimate of the Situation": When you are faced with a problem - take that hill, or in business maybe grow your market share - the first thing you do is to make an analysis of your environment.
When things get bad enough, then something happens to correct the course. And it's for that reason that I speak about evolution as an error-making and an error-correcting process. And if we can be ever so much better - ever so much slightly better - at error correcting than at error making, then we'll make it.