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I keep fit by running after my three boys all day.

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Neal H. Moritz

I think that when audiences find a movie that they don't expect to like, it adds great word of mouth.

Add, Audiences, Expect, Mouths, Think, Thinking
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If I'm shooting actually a live-action movie and I feel like I can get the shots that I need with the existing 3D cameras, then I see there is no reason to not use those-to not shoot it in 3D. But there are limitations to the 3D cameras in terms of the amount of them, in terms of the size of them, in terms of where you can actually shoot them. There are definitely limitations so you have to weigh the costs. And you have to weigh also what ultimately what creatively you want to get.

Cameras, Limitations, Needs, Shots, Size, Ultimately

I think that if you're creating an environment completely or. . . in my research, what I've learned is that if it's a CG world or a lot of visual effects, you're almost better doing that in post.

Thinking, Creating, Research, Effects, World

If I was one of the leaders. . . if I was just a leader of one of these studios what I would do is I would go to all my cohorts who run other studios and say let's make a deal. Let's each of us make three 3D movies a year or whatever the number is. Let's not take every movie and make it a 3D movie. Let's take our three tentpoles or whatever movie it is so you have a specialness to it.

Cohorts, Movie, Movies, Numbers, Running, Years

I think certain movies are right for 3D. I think certain movies are not right for 3D. And I think the specialness of 3D will be worn off if every movie becomes 3D.

Thinking, Worn, Certain, Think, Right

So what'll happen is there'll be some very good cinema experiences are going to see 3D where you have to pay more. And there'll be some bad experiences of going to see movies in 3D. And I just hope that this kind of gold rush mentality doesn't kill what could actually be something that really, really benefits the industry.

Gold, Cinema, Benefits, Kind, Good
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