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HELPED are those who love the entire cosmos rather than their own tiny country, city, or farm, for to them will be shown the unbroken web of life and the meaning of infinity.

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Jabari Asim

I think the celebrity author trend reflects, at least in part, the growing influence of marketing departments at publishing companies. The emphasis becomes on the easy sell, as opposed to finding the best quality and writing and illustrating. There are exceptions (I like John Lithgow's stuff, for example), but a lot of it is putrid, and the best of it is often ghostwritten. Save the ink. Save the trees. Save our brain cells.