Winning is not about headlines and hardware [medals]. It's only about attitude. A winner is a person who goes out today and every day and attempts to be the best runner and best person he can be. Winning is about struggle and effort and optimism, and never, ever, ever giving up.
I think having a term for a condition that is prevalent is useful, because then people understand it as something not particular to them. It allows you not to ask the question, "What's wrong with me?" and begin to ask the question, "What's wrong with this place that I'm in?"