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At one point, we were stuck at the border of Peru and Colombia and met this large Haitian population that was stranded there without passports and couldn't move. We had this revelation that, as tourists, we were so free to move, and here was this other population who couldn't cross borders.

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Claude C. Hopkins

Don't think of people in the mass. This gives you a blurred view

Blurred, Gives, Mass, People, Thinking, Views
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Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause

Part, People, Seek, Trying, Writing

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Advertising, Make, Profitable, Purpose, Sales

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Answer, Answers, Campaign, Campaigns, Tables, Way

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Care, People, Remember, Seek, Selfish

Platitudes and generalities roll of the human understanding like water from a duck

Ducks, Human, Roll, Understanding, Water
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