I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives. " Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.
Robert Greenblatt
I think we're going to transition with our comedy programming, trying to broaden the audience and broaden what the network does. Those Thursday comedies, which the critics love and we love, tend to be a bit more narrow than we'd ultimately like, as we go forward.
