I'm constantly correcting young people and fashion students in this nation when they say "Well, I do couture. " By definition, you don't. You have to be licensed by the government of France to do couture. So don't use that term. You can say that you do one-of-a-kind, you can say it's custom, but you can't say it's couture - because it's inaccurate.
Even though I was chronologically 21, I was pretty immature and naive for my age, having grown up in a small, isolated ranching town, eighty desolate miles from the nearest city, and back when there was much less cultural homogenisation by way of TV.