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When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.
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Charles R. Swindoll
. . . when you trust the Lord God to give you the next step, when you wait in humility upon Him, *He* will open the doors or close them, and you'll get to rest and relax until He says, 'Go.
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