I remember, when 9<br>11 went down, my reaction was, 'Well, I've had it with humanity. ' But I was wrong.
If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.
Make an offer they can't refuse.
You can write a 1st paragraph that continues the same thought you expressed in your headline. If you stop a reader with a headline about house paint, you can be sure of at least one thing about that reader: He wants more info about house paint. You will not lose him as long as you continue to give him what he wants.
Readers know what the copy is going to say.
Now I spend hours on headlines - days if necessary. And when I get a good headline, I know that my task is nearly finished.
The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.
I remember, when 911 went down, my reaction was, 'Well, I've had it with humanity. ' But I was wrong.
[Donald] Trump has said that I would like to sit down and talk to people, work things out. Well, guess what? Some of the evidence is that was, he went straight to Mexico and sat down and had a conference and a meeting directly with Pea Nieto to go over all this. OK, that.
It was the first honest emotional connection I'd had in a while. So I immediately panicked and had to leave.
In Christ, it's never too late, you're never too old. . . it's never "too anything" for Him to work positive change in your life.
I think you kind of have to put yourself out there.