The government's view is that the best time to announce bad news, news that it doesn't want the public to dwell on is late on a Friday, when it will wind up in the Saturday papers, which if you were readers, then the week day editions. A holiday weekend is even better.
But victimhood was seductive, a release from responsibility and caring. Fear would be transmuted into weary resignation; failure would no longer generate guilt but, instead, would spawn a comforting self-pity.