I've had a lot of people in my past who were friends with me just to get publicity. When I was young, my mom or sister used to have to point out if someone was using me to make a name for themselves you know, linking arms with me on the red carpet and trying to get in every picture. But now I can see for myself when someone is just hungry for attention.
There is one way to understand another culture. Living it. Move into it, ask to be tolerated as a guest, learn the language. At some point understanding may come. It will always be wordless. The moment you grasp what is foreign, you will lose the urge to explain it. To explain a phenomenon is to distance yourself from it.