When preaching is done right, it can change lives. When it's done badly, my failure goes beyond the merely human.
The weight of an argument may often be multiplied by making it specific
Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table
Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves
Platitudes and generalities roll of the human understanding like water from a duck
This doesn't mean that they commit themselves to the view that this is all there is. Many scientists (including me) think that this is the case, but other scientists are religious, and believe that what is observed in nature is at least in part a result of God's will.
Sin is like a journey, it begins with one step.
Absolute certainty will always elude us. We will always be mired in error. The most each generation can hope for is to reduce the error. . . .
We cannot play at preaching. We preach for eternity.