The goal is ecstasy, but I don't want to make some sort of saccharine pop music. I want to make something that's completely uncompromising: the best possible music ever made.
From a wine critic's perspective, there are far too many innocuous, over-oaked, over-acidified, or over-cropped wines emerging from California. While those sins would not be a problem if the wines sold for under $20, many are in fact $75-$150. That's appalling.