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Only your customers can define quality, because it's meeting your customers' expectations the first time every time. Simply put, it's performance to the standards of the customer.

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William Zinsser

Writing is linear and sequential; Sentence B must follow Sentence A, and Sentence C must follow Sentence B, and eventually you get to Sentence Z. The hard part of writing isn't the writing; it's the thinking. You can solve most of your writing problems if you stop after every sentence and ask: What does the reader need to know next?

Doe, Eventually, Reader, Thinking, Writing
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Clear thinking becomes clear writing; one can't exist without the other.

Clear, Exist, Thinking, Writing

Writers can write to affirm and to celebrate, or they can write to debunk and destroy; the choice is ours.

Affirm, Celebrate, Choices, Write, Writing

The most important sentence in any article is the first one. If it doesn't induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn't induce him to continue to the third sentence, it's equally dead.

Firsts, Important, Induce, Reader, Sentence

Never let anything go out into the world that you don't understand.

Anything Goes, Let, Understand, World

If you lose the dullards back in the dust, that's where they belong. You don't want them anyway.

Anyway, Belong, Dust, Ifs, Want
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