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Books are becoming everything to me. If I had at this moment any choice in life, I would bury myself in one of those immense libraries. . . and never pass a waking hour without a book before me.

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Bruce Henderson

Your most dangerous competitors are those that are most like you.

Competitors, Dangerous, Leadership, Like, Like You
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Any approach to strategy quickly encounters a conflict between corporate objectives and corporate capabilities. Attempting the impossible is not good strategy. It is just a waste of resources.

Encounters, Excellence, Quickly, Waste

The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.

Successful, Differences, Essentials, Success, Consequent

Any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage.

Typical, Mediocrity, Should, Doomed, Corporate, Plan

The objective is to enlarge the scope of your advantage which can only happen at someone else's expense.

Advantage, Scope, Expenses, Enlarge, Expense

All strategy depends on competition.

Competition, Strategy, Depends
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