To me Art's subject is the human clay, And landscape but a background to a torso; All Cezanne's apples I would give away For one small Goya or a Daumier.
Steve Jobs and Apple taught us that profit is not the ultimate goal, but rather a consequence of something greater.
An apple is an excellent thing -- until you have tried a peach.
Our approach is to think of companies not as businesses but as collections of people. We [Apple]want to qualitatively change the way people work. We don't just want to help them do word processing faster or add numbers faster. We want to change the way they can communicate with one another. We're seeing less paper flying around and more quality of communication.
Apple really has no presence in business, and we think Vista's going to have a huge presence in business. We think we're going to help the corporate IT stack save money.
[A]s for my prediction that [the iPhone] would be a bad idea for Apple to pursue, anything can still happen. Time is a cruel mistress.
From my experience with wild apples, I can understand that there may be reason for a savage's preferring many kinds of food which the civilized man rejects. The former has the palate of an outdoor man. It takes a savage or wild taste to appreciate a wild fruit.
Apple controls the licensing. It's their trademark.
The whole foundation of Christianity is based on the idea that intellectualism is the work of the Devil. Remember the apple on the tree? Okay, it was the Tree of Knowledge. You eat this apple, you're going to be as smart as God. We can't have that.
At Apple, people are putting in 18-hour days. We attract a different type of person—a person who doesn’t want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and make a little dent in the universe. We are aware that we are doing something significant. We’re here at the beginning of it and we’re able to shape how it goes. Everyone here has the sense that right now is one of those moments when we are influencing the future.
I wish to God that Apple and Google were partners in the future.
We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model so that the user isn't forced to be the systems integrator.
I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
In keeping with my family's affection for doomed product lines and hexed formats, we purchased a Betamax. The year before, we'd bought a TRS-80 instead of an Apple II, and in due course we'd unbox Mattel's Intellivision, instead of Atari's legendary gizmo. This was good training for a writer, for the sooner you accept the fact that you are a deluded idiot who is always out of step with reality the better off you will be.
Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company.
I have never left the company. I keep a tiny residual salary to this day because that's where my loyalty should be forever. I want to be an "employee" on the company data base. I won't engineer, I'd rather be basically retired, due to my family. (talking about his relationship with Apple Inc)
The real challenge is not to get people to remember more, but to get them to understand better. We're just now beginning to be able to show what we can implement with technological tools. I think our interest at Apple is to be the provider of the instruments that will help educators and students create and entirely new kind of learning than what we have now.
Civilised adults do not take apple juice with dinner.
I reckon I tried everything on the old apple, but salt and pepper and chocolate sauce topping.
Stories should be natural as apples, brief as lust, long as a thought.