Bruce Fairchild Barton (August 5, 1886 – July 5, 1967) was an American author, advertising executive, and politician. He served in the U.S. Congress from 1937 to 1940 as a Republican from New York.
Before you give up hope, turn back and read the attacks that were made on Lincoln.
Cereal eating is almost a marker for a healthy lifestyle. It sets you up for the day, so you don't overeat.
I had never thought of advertising as a life work, though I had on the side, written some very successful copy.
Great men suffer hours of depression through introspection and self-doubt. That is why they are great. That is why you will find modesty and humility the characteristics of such men.
Every time you open your mouth you let men look into your mind.
I do not like the phrase: Never cross a bridge till you come to it. The world is owned by men who cross bridges on their imaginations miles and miles in advance of the procession.
Conceit is God's gift to little men.
Most successful men have not achieved their distinction by having some new talent or opportunity that was at hand.
If you want to know if your brain is flabby, feel your legs.
The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.
Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.
Talkers have always ruled. They will continue to rule. The smart thing is to join them.
The five steps in teaching an employee new skills are preparation, explanation, showing, observation and supervision.
Voltaire spoke of the Bible as a short-lived book. He said that within a hundred years it would pass from common use. Not many people read Voltaire today, but his house has been packed with Bibles as a depot of a Bible society.
If there is no intelligence in the universe, then the universe has created something greater than itself-for it has created you and me.
Jesus picked up twelve men from the bottom ranks of business and forged them into an organisation that conquered the world.
When you're through changing, you're through.
In good times, people want to advertise; in bad times, they have to.
Sometimes when I consider what tremendous consequences come from little things, I am tempted to think there are no little things.
The Bible rose to the place it now occupies because it deserved to rise to that place, and not because God sent anybody with a box of tricks to prove its divine authority.