An organization's strategy is simply its plan for success. It's nothing more than the collection of intentional decisions a company makes to give itself the best chance to thrive and differentiate from competitors.
There's so much active misinformation and it's packaged very well and it looks the same when you see it on a Facebook page or you turn on your television. If everything seems to be the same and no distinctions are made, then we won't know what to protect.