From activism to socialising to starting new bands, 99% of everything that happens on MySpace is fun and … - Chris DeWolfe

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Quote of the day

I have put [the word] "discoveries" in inverted commas because scientific results, perhaps as much at least as artistic achievements, are a product of contemporary taste, driven by momentary appetites rather than eternal verities.

Chris DeWolfe

From activism to socialising to starting new bands, 99% of everything that happens on MySpace is fun and positive. But with that many people, theres going to be a few bad apples, which presents challenges.

Fun, Apples, People, Challenges, Bands

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The key is to be true to your community's norms and values. You can't just force yourself on people and try to sell them something they don't want - that's good advice for marketers generally, but particularly on community-driven sites like MySpace. You have to find ways to add value to your members' lives while being consistent with your brand's identity.

Business, Generally, Keys, Norms, People, Sell

When you were growing up, your mom and dad told you to look both ways before crossing the street or not to get into a car with a stranger. It's the same with the Internet. We have a big responsibility and a huge role in bringing all the stakeholders to the table - users, parents, educators, law enforcement, government organisations.

Dad, Growing Up, Mom, Responsibility, Stakeholders

A lot of people have put their lives online and are using MySpace to manage their social lives.

Myspace, Online, People, Social, Using

If you look at the evolution of games from console to Internet to mobile, and look at social networking from Web to mobile, everything is fragmenting.

Fragmenting, Games, Look, Looks, Networking, Social

Now, games have been democratized. Everyone plays games.

Democratized, Everyone, Games, Has Beens, Play