Happiness is a decision I must make.
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
You must make the product interesting, not just make the ad different.
Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?
Unless a product becomes outmoded, a great campaign will not wear itself out.
I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.
What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?
As a surfer, I am interested in the ocean. And I am concerned and interested in all of these natural and cultural rumblings underfoot as well.
The right amount of complexity is what creates the optimal simplicity
I have performed many puppet and non-puppet characters in my career. Some I miss, some I do not. But when I miss them, I only miss performing them. The actual sweatiness of the fur and foam and fleece? Not so much.
Some children act as if they thought their parents had nothing to do, but to see them established in the world and then quit it.