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Patriotism is "a very definite feeling of preference for one's own people or State above all other peoples and States, and a consequent wish to get for that people or State the greatest advantages and power that can be got - things which are obtainable only at the expense of the advantages and power of other peoples or States. "

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William Bernbach

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Art, Business, Advertising, Fundamentally
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In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

Advertising Business, Displaces, Evil, Real, World

The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.

Believe, Freshly, Interesting, Know, People, Things

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

Forget, Listening, Mold, Opinion, Public Opinion, Statistics

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Advantage, Allowed, Creativity, Lasts, May

Nothing is so powerful as an insight into human nature. . . what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.

Powerful, Knowledge, Men, Core, Dominate
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