Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.
African cinema doesn't have an African industry at all and that's where our problem arises. We come to all of these initiatives with a lot of suspicion because we're so inhabited by the notion of being colonized, the post-colonial thought that someone wants us to do something that is their interest and not ours and even it's not true, there's the suspicion of it like where is this going?