I'm not stupid, I realise selling it is not as important as it used to be that way, I think it's more important to get your music out there and if people want to hear it an mp3 form or whatever I'm fine with that, I just don't enjoy the sound of it at home for personal taste.
Basically what they're saying is, if you want to be on TV, if you want to be a credible candidate, you've got to buy ads. And if you're not buying ads, you're not a credible candidate, we don't cover you.