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I do not crave this" But he needed it before he became a danger to himself and others.

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Raymond Loewy

I believe most in educated intuition, in what you get through profound experience.

Believe, Experience, Intuition, Profound
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Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Black, Design, Experience, Manufacturer, Unoffended

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

Business, Equal, Function, Price, Two, Winning

The most beautiful curve is a rising sales graph.

Beautiful, Curves, Graph, Rising, Sales

It's a simple exercise; a little logic, a little taste, and the will to cooperate.

Exercise, Littles, Simple, Taste

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

Beauty, Might, Process, Science, Simplicity, Simplification
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