America is in such trouble.
A great brand is a story that's never completely told.
A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.
A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product.
The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service and an organization that can sustain it.
For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or in a chat room on the Internet. Brands are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you can’t entirely control a brand. At best you can only guide and influence it.
Branding is everything - and I mean everything.
You do in your art what you cannot do in your life.
Don't mess with me! I'm a black-belt!
Far more crucial than what we know or do not know is what we do not want to know. One often obtains a clue to a person's nature by discovering the reasons for his or her imperviousness to certain impressions.
If every gnat that flies were an archangel, all that could but tell me that there is a God; and the poorest worm that creeps tells me that.