People are aware of what I stand for through television. Nobody gets rich on TV but you build brand. That's what I'm attempting to do.
I just don't want to give them my name and say, 'Do whatever you want. ' I am trying to create my brand.
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
The reality is that a brand can no longer afford to be "friends with everyone. "
Green is the new black: make the environment part of your personal brand.
Some of history's cleverest business minds understood the power of share platforms, from the aggressive titans who made fortunes building the nation's railroads, to Conrad Hilton, who created the first premier brand of international hotels.
If I were to have my own brand of guitars, they would have to be industructable.
I would not wear any clothes that had a brand name on them, and I only read books that were canonical.
If there is any one skill that every professional must learn, it is how to brand himself or herself in the marketplace. A brand provides certainty to customers and lets them know that what they`re getting is the best. People don`t like to make decisions. Once we decide, for example, the kind of toothpaste we prefer, rarely do we change. We have to make so many decisions every day in our lives that most of us are overwhelmed.
Any city has to give some thought to its ambition and brand in order to set sustainability goals.
I try not to brand myself 'weird' any more because it sticks.
Coercion is as much the tool of the welfare state as it is of communism. The programs and edicts of both are backed by the police force. All of us know this to be true under communism, but it is equally true under our own brand of welfare statism.
In the beginning it was just about the business - now it's about the brand.
Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X.
Part of our brand is that we're pretty understated in what we do. If you look at other technology companies, they might preannounce things, and it will be a couple years before they really happen, and they don't happen in the way they said they would.
I always have to have a six pack or twelve pack of Entenmann's doughnuts in my house, no other brand.
Your brand is what people say about you when you're not in the room
If you sell what you do, you're a vendor. If you sell why you do it, you're a brand.