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Very early in life I became fascinated with the wonders language can achieve. And I began playing with words.

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Max McKeown

Brilliant strategy is the best route to desirable ends with available means.

Brilliant, Desirable, Ends, Mean, Strategy
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What are you doing at the moment? How does that compare to your competitors? What do you want to achieve? How can you create something people want?

Compare, Competitors, Doe, People, Want

Whenever a maker and a thinker get together, really cool stuff happens.

Happens, Maker, Really Cool, Stuff, Stuff Happens, Together

Becoming a strategic thinker is about opening your mind to possibilities. It’s about seeing the bigger picture. It’s about understanding the various parts of your business, taking them apart, and then putting them back together again in a more powerful way. It’s about insight, invention, emotion and imagination focused on reshaping some part of the world.

Apart, Imagination, Possibilities, Powerful, Putting, Together Again

Ideally, you will develop strategic response to your place in the corporate lifecycle to identify new paths of strategic renewal. You will look for new growth curves that can be started early enough to replace declining products and you will try to identify whole new curves that will take the organisation to new levels of growth as a whole.

Curves, Growth, Organisation, Response, Trying

The real heart of strategy is the strategist.

Heart, Real, Strategist, Strategy
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