Antisthenes says that in a certain faraway land the cold is so intense that words freeze as soon as they are uttered, and after some time then thaw and become audible, so that words spoken in winter go unheard until the next summer.
It is better to buy from a small, privately owned local store than from a chain store. It is better to buy a good product than a bad one. Do not buy anything you don't need. Do as much as you can for yourself. If you cannot do something for yourself, see if you have a neighbor who can do it for you. Do everything you can to see that your money stays as long as possible in the local community.