I was born in the late '70s and grew up in the deep South, and I was very much still of an era where racism was a casual part of white people's public and private lives, though it had been pushed more into its own little echo chamber by then. As a five year old, I saw a fully costumed Klan circle, complete with burning cross, on a town square in rural Alabama at high noon.
Character - We describe the character of a person in reference to moral judgments about the worthiness of a person. Thus, to have a strong, great or honorable character is to be a person of merit, worthy of admiration and honor.