The challenge is to manage creative people so that the output is fruitful. The challenge is not to have an open environment and simply let them do whatever they want.
One of the many characteristics of the new is that, at first, it's very hard to recognize it for what it is. We're lucky if we recognize something as being new when it first appears. Usually I think we don't have that privilege. It's usually after the fact that we suddenly turn around and say, 'Wow, this thing is amazing. '