If theres a choice between tap water and bottled water, the consumer can make that choice. In a … - Muhtar Kent

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Build pockets of stillness into your life. Meditate. Go for walks. Ride your bike going nowhere in particular. There is a creative purpose to daydreaming, even to boredom. The best ideas come to us when we stop actively trying to coax the muse into manifesting and let the fragments of experience float around our unconscious mind in order to click into new combinations. Without this essential stage of unconscious processing, the entire flow of the creative process is broken.

Muhtar Kent

If theres a choice between tap water and bottled water, the consumer can make that choice. In a very large geography in the world, that choice does not exist.

Choices, Consumer, Doe, Water, World

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During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.

Business, Economic, Gravitate, Love, Love And Trust, Times

We need to make everyone more aware of the benefits of empowering women. Then I think we can succeed faster. Because it's one thing to achieve success, and another to repeat success. That's the job of a leader. Promoting women leadership and creating a more level playing field is a huge enabler to repeat success.

Aware, Creating, Enabler, Huge, Jobs, Thinking

Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.

Character, Companies, Company, Longer, Want

Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, What is that?

Answers, Country, Question, Town, World

A brand is a promise. A good brand is a promise kept.

Brand, Brands, Good, Kept, Promise