Create an atmosphere in which anything is possible.
To communicate, put your words in order; give them a purpose; use them to persuade, to instruct, to discover, to seduce.
After eating, an epicure gives a thin smile of satisfaction; a gastronome, burping into his napkin, praises the food in a magazine; a gourmet, repressing his burp, criticizes the food in the same magazine; a gourmand belches happily and tells everybody where he ate; a glutton empraces the white porcelain alter, or more plainly, he barfs.
Give your main clause a little space. Prose is not like boxing; the skilled writer deliberately telegraphs his punch, knowing that the reader wants to take the message directly on the chin.
Never put the story in the lead. Let 'em have a hot shot of ambiguity right between the eyes.
Avoid overuse of 'quotation “marks. ”'
. . . it's Bush's baby, even if he shares its popularization with Gorbachev. Forget the Hitler 'new order' root; F. D. R. used the phrase earlier.
You can't do kaizen just once or twice and expect immediate results. You have to be in it for the long haul.
I think it's the people who have no doubt that every word they put down is gold that probably don't write very well.
I think so much of art is unconscious anyway, the artist doesn't know the real reason they're doing it. They're just kind of going along with it intuitively.
Inconsistent professing Christians injure the Gospel more than the sneering critic or the heretic.