Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their … - Richard Branson

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Quote of the day

We can die by it, if not live by love, And if unfit for tombs and hearse Our legend be, it will be fit for verse; And if no peace of chronicle we prove, We'll build in sonnet pretty rooms; As well a well wrought urne becomes The greatest ashes, as half-acre tombs.

Richard Branson

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

Business, Character, Consequence, Perfected, Texture

Same Author Quotes

If you don't have time for the small things, you won't have time for the big things

Big, Bigs, Business, Inspirational, Small, Things

You get the idea. Every business, like a painting, operates according to its own rules. There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do may just work, once. There are no rules. You don't learn to walk by following rules. You learn by doing, and by falling over, and it's because you fall over that you learn to save yourself from falling over. It's the greatest thrill in the world and it runs away screaming at the first sight of bullet points.

Fall, Painting, Rules, Running, Successful, Thrill

If you look for the best in your employees, they'll flourish. If you criticize or look for the worst, they'll shrivel up. We all need lots of watering.

Criticize, Flourish, Insightful, Looks, Needs, Shrivel

The way you treat your employees is the way they will treat your customers

Customers, Employee Appreciation, Employees, Treat, Treats, Way

Breaking the rules and challenging convention is in the DNA of every successful entrepreneur.

Challenging, Convention, Dna, Entrepreneur, Successful