But Tommy Lee Jones is just smooth. He's just the real deal. I'm captivated by him because there's so little of that in Hollywood, and he just embodies it.
Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.