So they actually put it into their mission statement, and they start changing things as a result. They may change how worship works. They may actively recruit folks and try and get them to come and help them to feel comfortable and get them involved in leadership, and there's a variety of ways.
I’m not so sure that the conventional wisdom makes any sense. Yes, it might be technically easy to track people and all that. But in the long-term I’m optimistic that we’ll see the pendulum swing back in the other direction towards more privacy.