Look at how many great actors or entertainers have been lost to the world because they did a performance one night and that was it. With film, you capture that, it's shown all over the world and it's there forever.
A core challenge for Australia is - how do we best prepare ourselves for the Asia Pacific century - to maximise the opportunities, to minimise the threats and to make our own active contribution to making this Asia-Pacific Century peaceful, prosperous and sustainable for us all.